Store location what pay attention to

We know that the store location is very important, "one address value daughter" is used to describe store location.For the fierce competition in the retail industry, the establishment of the market and location as chess layout, style are slow, one false move, otherwise.And location is the first step in chess, it management has a significant role in stores, in some sense, the correct location selection operator is half success.Store location is a long-term investment, it is about market

Show the future, when the external environment changes, the operating factors can be adjusted accordingly, to adapt to the change of external environment, and address with the characteristics of a solid, long-term can be difficult to change after confirmation.Merchants in the site selection, therefore, must have the development vision, research status, not only to correctly predict the future.Store location is operator to determine the management goal and formulate business strategy important basis.Different regions have different social environment, geographical environment, population, transportation, municipal planning etc, restriction of stores source of customers and markets to the management of commodity, price, promotion of choice.Merchants in determining the management goal and formulate business strategy, must want to consider the characteristics of shopping district, to achieve the goal of strategy can be implemented and realizability.

Mall especially comprehensive shopping mall and office building of the company's biggest different is the mall must "popular", so the difference between shopping mall and office building feng shui feng shui is office building can choose where the mountain ring of water holding, mountains and water here is the scenery of nature, but the mall can't location as the standard with nature's mountain ring of water (although mall city may be hold the mountain ring of water, does not rule out a mall near a hill, or river surrounded), store feng shui must also pursue "hold" mountain ring of water, but here refers to the buildings, the mountain of water refers to the road traffic conditions, etc.Enter the Internet

After generation, the information superhighway can also be as water, as wealth, mall of logistics system is also water, is wealth.

So, store location should consider what factors?Store location should consider the following factors commonly.

1. Whether the convenience of our customers shopping

Meet the demand of customers is the aim of the mall management, market position, therefore, must first consider the convenience of our customers shopping, for this store should meet the following conditions:

(1) to convenient transportation

Concentrated near the station, it is the past passengers location, population flow.If it is a few station intersection, the section of higher commercial value.Store opening place such as the choice in such areas can provide convenience to customers shopping conditions.Traffic is the feng shui of wealth.

(2) should be close to the crowd gathered place

Near the crowds gathering place, the convenience of our customers random shopping, cinema, shops, parks, scenic spots, such as entertainment,

Tourist areas, such as the place where customers can enjoy the shopping, leisure, entertainment, tourism and other service facilities, is

The perfect place to store opening.But this area is a golden place of business, treasure land, land price is high, the cost is large, is also competitive.So although business efficiency good, but it is not suitable for all store operations, is only suitable for large-scale integrated shopping mall or have a distinct personality speciality shops.Feng shui pursue the mountains ring water embrace, representative, more people will type.

(3) live populous areas or authority unit concentrated area

Because this kind of section of the population density is big, and close, customer shopping time is more convenient.Store address as selected in these areas, will have a great appeal to customers, it is easy to cultivate loyal consumers.Live populous areas or agency unit concentrated region is building much of forms of expression.

(4) comply with traffic rules and flow of population distribution area

Such areas to adapt to the customer's habits and customs, natural formation of the "market", so to be able to enter the number of customers shopping mall shopping, traffic.

2. Whether is advantageous to the market to develop

Store location to business success is the ultimate goal, so the things from the following several aspects to consider how to facilitate operation.

(1) to improve the market share and coverage in order to enterprise long-term development

Store location is not only to analyze the current market situation;But in the long run to consider whether is advantageous to the expansion of scale, such as to improve the market share and coverage, and constantly enhance their strength on the basis of market development.Mountain area on the water holding represents the size of the enterprise, for the mall's market coverage.

(2) to form a comprehensive service functions, play features

Setting of the commercial networks of different industries in regional demand is also different.Mall in site selection, must consider industry characteristics, the comprehensive factors such as consumer psychology and consumer behavior, carefully determine the node location.Especially large department class comprehensive shopping malls should synthetically consider the area and function of a variety of business services, to ensure our multi-functional comprehensive, and create the features and advantages of this enterprise, set up the enterprise image.

(3) transport goods is advantageous to the reasonable organization

Store location should not only pay attention to size, and the pursuit of economies of scale.Development of modern business, concentrated purchase, centralized supply, unified delivery, reducing the purchasing cost and transportation cost, reasonable planning and transport routes.So on the choice of store location should be as much as possible close to the transit, it can not only save costs, and timely organization of purchasing and supply of goods, to ensure the normal conduct of business activity.Modern feng shui is not only see the landscape, the road system, information system is a sign of wealth.

3. Whether to obtain the biggest economic benefits

Measure the pros and cons of store location choice of the most important criterion is whether enterprise can obtain good economic benefits.Therefore, the choice of the node location must be conducive to business, to ensure the best economic benefit obtained.