Product naming principles

In daily consumption, the famous products, often known as the pursuit, sometimes some superstitious ingredients.Although the impression of a product fundamentally depends on the quality of the product, but the product name of propaganda effect cannot be ignored.When the goods enter the market, people want to know it, remember it, the first thing to remember is the name of it.

At the time of product name, should be in line with the following principles:

(1) the product name will help to establish and maintain product image in the eyes of consumers

Product name to pure and fresh and elegant, do not fall convention, fully display the high grade product, so as to create high-grade corporate image.

(2) the product name to fully embody the attributes of product can bring the benefits of consumers

Through the visual stimulation, make consumer demand for products, cognition of the enterprise.This is the foundation of the enterprise image is deeply rooted in the hearts of the people.Such as "fly" shampoo, can make the consumers to produce hair elegant beautiful imagination;"Shu step" leather shoes, can make;Shaw fees associated with the foot pedal shoes comfort.

(3) the product name should consider different age paragraph the needs of the consumers

Women supplies supplies naming should be small beautiful, men should be forthright, bold, children's products should be lively, while the old stable should be lucky.A good product name in addition to attract people's attention, also can make the person produces a good lenovo.Spices, for example, named after the roses, sweet and sweet;And "underwear" should be "rose", because rose barbed, put on this brand of underwear, can make the person produces a thorn, such as the back of lenovo.