Product name how to conform to the market marketing

Product name no template to follow, don't like creative writing, creative need to product name of rich imagination.Only when the product after the name has a good name, with subsequent reference can be said on the basis of the first is the name of the product concept to extend.

New product name is a key step in marketing, in different cultural background of the enterprise, in the name for the new product, its internal logic difference is very big, its name, according to different product name is different, too.Article introduces the new product name two skills, for reference!

The name is not good, if the first generation of products to a suitable Internet promotion name, have a good language sense, had better have the pictures and the spirit craftsmen.Name is not in conformity with The Times, now is not suitable for promotion, you will need to back up a name that is suitable for the product marketing.

Product name should conform to the market marketing

The name shows the cultural background, parents to the child, for example, the intellectuals named children often use uncommon words;Rural families of children after the boy often use fu, money, expensive, kang, etc., is like a girl with mei, Finn, network, etc.Parents give their children the name for their expectations, the enterprise is far more willing to high when naming their appearance, such as the name for lenovo, shuanghui, sanlu, mengniu, bright, founder, geely, baidu, reebok, huiyuan, etc.

Some QiYeMing itself is well worth taste, such as alibaba, byd, victor, 360, 361 degrees, tencent, etc.There are some strange name, such as wahaha, life and brain platinum, number one, the rest of the enterprise will be named their products.You can see the name of the car on the market, such as audi, mercedes-benz and lexus, corolla, yueda, Chevrolet, grand hyatt, regal, etc.Car companies of different brand names is to have cultured, rather than by feeling.

German car brand naming is pattern of industrialization, for example, the audi A4, A6 and A8, the BMW 3 series, 5, 7 series, Mercedes Benz C, E, S, etc.The United States and Japan, in car brand named the neutrality independent name and symbolic names.Cadillac is the name of neutrality, for example, ford eagle is the symbol name.Japanese cars are most neutrality is adopted.Chinese car companies in the named products sometimes mimic American, Japanese, sometimes mimic the germans.For example, have the byd F3, F0, M6, G3, also has the Buddha, harvard, the Great Wall, and yueda, refine, and so on.

German name brand series, is the logic basis of consumers in the industrial civilization to buy for your questions for the identity, status, place of the vehicle.So, in the series is named after his body now the level of product: 7 level is higher than 5 series, S higher than the level of E.This way of naming in the luxury car market is more likely to succeed.Willing to express their identity, have the economic basis of people buy A8, 7 series, s. if the brand is strong, also can let the economic condition of limited consumers by car is the audi A4 introduction, 3 series is an introduction to the BMW car, class C is an introduction to Mercedes Benz cars.

At the time of brand strength is weak, should use a good lenovo's name, such as le wei, rushing, QQ, the son of the east, and so on.Adopt good lenovo is named hope that through lexical close distance with consumer, to win the understanding of the consumer quickly.The success of the tt should be associated with this method of naming.

Product names conform to the product marketing of the name should be a positive association

Product name itself is a kind of spread, the guest group of lenovo and rapid, instinct reaction should be a positive identity, to spread the understanding of the content should be unified, can do that is not easy.We take a look at the apple company for the product name.In 2002, is the market leader player, SONY has at least 10 years ahead.When apple into this field, what is the name in the face of the decision.Within the company to submit a four names, respectively, super MP3, 21 's music, beyond enjoy, iPod.

First name not beyond the competing goods category, try to use the name which prides itself on the identity, is not available.Is the second name is contemporary, beyond the competition, also entered the music in the field of space, not a slogan or properties, not immediately make consumers agree that you are the music in the 21st century.The third name have a little feeling, into the level of entertainment, is from the visual Angle of the consumers.

It can inspire consumer entertainment from the purpose of identification, make its rapid decision-making and sensibility to buy, but don't extensibility.The border of calibration under the name of the user base, also is given priority to with entertainment, unfavorable to strive for the pursuit of efficiency, is not reasonable choice.Free entertainment guide has not been America's religious society.A fourth name above the first three, listener before completely did not know about it.

So, the enterprise can go to change with the change of the era of parts of speech and meaning of the iPod.At the same time, the products to consumers, the influence of the market is not bound by name, is without limit.At the beginning of apple's internal opinion is not unified: from technical department views tend to be the first, from the Marketing Department opinions tend to be the third, only Steve consciousness is very clear, that is the iPod.

On the issue of product name, Steve always has its own unique insights.Early generation is called a Macintosh computer, name from the name of an apple, but the local industrial and commercial departments do not allow the name registered with the actual apple electronic products, and then the letters to change.When to launch high-end products, Steve is not easy to play, must use the name of lisa, this is many American parents give female son the name and reality Steve really gave this name to her daughter), also with the name requires the second generation of computer.His reason is that consumers don't care products series, nor care technicians rhetorics of desperation and noun terminology.His ideas are advanced.

Product name electronics case analysis

In fact on electronic product naming it, apple is almost a concise named granddaddy.He later each big electronics factory manufacturers have found that the succinctly naming for product promotion and loyal users training is actually a good thing.

So let's look at the outside of the electronics giant apple or once how giant naming their products.

Nokia/Nokia product name

Nokia will soon came, many people may have a long-awaited, first let's take a look at nokia product name.

Starting from the classic Nokia 1000 and named after a long list of four digital models.

Including the later N series until the tide of iOS and Android completely drown out N97.

Letter with a single number is unknown so after naming, like the N9 C5.

Then is finally starting to learn apple launched its own mobile phone brands the company name still sucks.

Lumia 720 920。

Its name is completely haphazard.

Sony/Sony product name

Mobile: Xperia L39h L50w L36h

Player: Z1050 D50 D100

The headset: XBA - H1 H2, H3 XBA - A1, A2, A3 MDR EX - 1000-1 r

(this is only a tiny tiny part.

Samsung/Samsung product name

Galaxy series and Note series would say, it is appeared after apple type named products.

Vaguely remember once a samsung product name are all in the form of a letter + number, number is specialty, are generally four.

Then we take a look at the rise of apple iPod product name.

1-6 generation iPod shuffle

1-7 generation iPod nano

The classic 1-3 generations

1-5 generation iPod Touch

(iPod Video and iPod mini not said this.)

iMac

MacBook Pro / MacBook Air

Mac Pro / Mac mini

iPhone / iPhone 3G / iPhone 3GS

iPhone 4 / iPhone 4S

iPhone 5 / iPhone 5s / iPhone 5c

iPhone 6 / iPhone 6 Plus

iPad / iPad 2 / the New iPad(3) / the New iPad (4)

iPad Air / iPad Air 2

iPad mini / iPad mini 2 / iPad mini 3

Now, don't know the main still think apple name is chaos?

Apple made a electronic product named world of creation, that is, what is our product, what is the name of it.

Before this, although SONY's different product lines have different brands of similar Walkman but if not to buy ghost know what does it mean, these brands.

But apple's product is different, the MacBook iPhone apple iPod first thing you see at a glance what these products.For the naming of simplified has played a very important role.

Product line of the second, apple itself is very concise, often hundreds of money or even with other company like SONY solution all line up to hundreds of product in sales at the same time, apple's products in sale added up to no more than 20 models.

So everybody can simply count out apple iPhone product line of all the products.

Product name naming careful sequence

Look at the naming of Intel CPU.Intel early is done with the product function, named 80286 integrated electronic devices is called 286, then 386, 486, 586, until 686. In fact, the number of electronic devices would have more than 6 digits, the legislation is not allowed to continue to use the digital way of naming products, Intel had adopted the Latin names.Pente abroad in Greek means "five", is the Greek append -ium "generalization lexical meaning," should be translated into Chinese fifth generation processor.But in China must give it a name - pentium.

This name in China has achieved great success, in the United States pentium also let Intel's products won the reputation in the market.The name, will find the feeling, "core" is a typical Chinese name.Take a look at GoogleThe English nameGoogle, is the evolution of a vocabulary, which means that the amount of gigabit, and translated into Chinese and then must find a has the meaning of the vocabulary.

To parse the Microsoft named development process.Early call Windows (Windows), the name really got the user's identity, computer screen like a window, passing the information and graphics.Later began using serial number, after Microsoft Windows version 1.0, 2.0, 3.0, 95, 2000, xp and so on successively.With time series named product, consumer impression is late is better than that of the previous, this also means that the late product appeared on the market, the early stage of the product must be eliminated by consumers, who have early old product.

To have a look at the iPhone series named: however the iPhone 2 has been discontinued after coming out, while the iPhone 4 listed ended the iPhone 3 product line.Apple's next phone should not call the iPhone 5, because apple keep iPhone 4 product lines, so must use a new name "iPhone 5", it is said that is called the aurora.That means apple thinks the iPhone 4 is a relatively mature products, can't use the new products before the crowd out a product will also be able to profit, can't let consumers think before a product is old.Microsoft also wanted to change this, then released the vista, it is hope that the future can xp and vista, meet with the different needs of customers.

Look at the south Korean car, in the first generation after the release of the sonata, give their products also USES the naming of 1.0, 2.0.They don't understand why so named, also don't know this name means that the previous generation will be shut down.As a result, the investment of the old product is still not fully recover, will have to shut down - customers are waiting for the new product.

Lenovo is how to name their products?Bought IBM's PC business, after continued use ThinkPad understandable, but it is also a part of the brand.Not long ago, lenovo will launch the new tablet named Po, will launch the new smartphone named style.So what is the name of the market affect whether or not know?What do you expect such a name?Reminiscent of imitation is a good thing or a bad thing?What consumers will because you are a famous brand of imitators and produce a good impression to you?What consumers will because you imitate others name and create a bad impression to you?In your expectations, your product target customer is what kind of person, you can decide which strategy.

Or no expectations of customers, so long as someone to buy.If there is no a foraging ants before departure rules, then the ant species will perish.If the rules are changing, quality of survival of the species are declining, eventually die.Is the default target of human capacity, and find rules, ways and methods to achieve objectives, rather than simply imitate.